Are you ready to jumpstart your brand visibility today?
When it comes to getting exposure for your business, it’s important to make the most of your digital platforms.
These include social media, your website, and any other material you put out there on the web.
Having a competitive website is one thing, however. Implementing on page Search Engine Optimization (SEO) can take your content to the next level.
On page SEO can give you higher rankings in Google search results, driving traffic to your website and boosting your sales.
You don’t have to be an expert to tackle on page SEO. Read on for your ultimate guide to optimizing your digital content today!
What is On Page SEO?
Let’s start by discussing the basics of on page SEO.
In general, Search Engine Optimization involves optimizing your digital content with Google searches in mind.
When people are browsing the internet for products, businesses, and ideas, they often resort to Google. They likely input a keyword or two into Google and then peruse the search listings.
In general, results that appear at the top of search listings are more likely to get a click.
If your web page appears toward the bottom of the first page of results or on the second page, your odds of getting visibility are drastically lower.
On page SEO gives you the opportunity to rise to the top of search listings, however. You can embed certain keywords into your content so that when people search these keywords, your website appears in the results.
You can’t just toss in a handful of random keywords here and there, however. There’s a strategy to on page optimization and Google rules to follow.
You may be wondering at this point in the game, what is off page SEO? That’s a bit of a different story.
But overall, SEO operates best when you optimize your own page-by-page content and social media posts, in addition to outside linkbuilding.
You can learn more about that here.
How to Implement It
Now that we’ve covered the basics of on page SEO, it’s time to get started implementing it.
1. Scope Out the Field
Before you start optimizing your online content for keywords, you’ve got to know the lay of the land first.
Spend a few minutes performing some test Google searches for phrases that are relevant to your business. This may be “best ice cream” or “patio businesses in Atlanta.”
See what comes up in the search results for each search. Does your website or online content appear? What about your competition?
If your website doesn’t even make it to the first page of search results, don’t worry. SEO is going to help.
Note where your competition is appearing, and also pay attention to what keywords or phrases are giving your competition high rankings.
This will be useful information down the road.
2. Choose Your Keywords
Now that you know what’s out there, spend some serious time crafting some keywords.
In general, you’ll want to optimize each individual page of your website for a unique keyword or phrase.
You can start by organically brainstorming your own keywords. What do you want to be searchable for? What’s going to be competitive?
If you’re stumped at this point in the road, check out Google’s Keyword Planner.
The good news about SEO is that it’s a constantly shifting field. You can always try a different keyword if one isn’t working.
3. Optimize Your Content
With your keywords in hand, head on over to your website for some optimization time.
In general, you want to think about “sprinkling” a keyword or phrase moderately throughout a web page. You don’t want to overdo it, because over-optimized pages are a red flag in Google’s eyes.
You’ll want to include your keyword or phrase in the title of the page or blog post, a Header 2, in the introduction and conclusion of a page’s content, and a few times in the content itself.
Think about using five keywords per 500 words of content, in general.
Don’t forget about images, too. You can embed keywords into the ALT description of images if you open the image file itself.
Optimize every single page of your website for a specific keyword.
Another thing to keep in mind is the content itself that you’re optimizing. In general, on page SEO works best with concise content.
Trim up your page content as much as possible. This will give you better authority in Google’s eyes and be helpful for your visitors.
4. Boost Page Loading Speed
No one has time to wait around for a site to load. Believe it or not, the loading speed of your website can impact your SEO performance.
The goal should be to optimize your content so that you dominate search listings. The next step is to make sure that hard work pays off.
Keep visitors on your page by ensuring your site is loading at its highest speed possible. You may want to invest in server uptime monitoring for this.
5. Perform Keyword Audits
The best way to develop a powerful SEO campaign is to check in with your keyword performance.
Perform organic searches on your own to see how your rankings are doing. Google Analytics can also be helpful in tracking SEO performance.
You can also perform keyword audits regularly to assess your keyword strength and power.
Maximizing the Power of On Page SEO
SEO is your key to success when it comes to digital visibility. Implement on page SEO today by crafting the right keywords and testing them out regularly.
Optimize content strategically, and make sure that your web pages load quickly.
Remember that you can always leverage your on page SEO by keeping a blog and optimizing your social media content.
What’s more, you can maximize the power of your SEO strategy by letting the professionals take over. At On Page Optimized, we love managing SEO campaigns and giving our clients tangible results.
Reach out today to get started!