5 Ways SEO Can Help Grow Your Business
When looking to scale your company, SEO can be one of the most powerful tools. Check out these five ways managed SEO can help you grow your business.
SEO: you know that it’s important, but you’re still not exactly sure why.
You know that it can help you to rank higher in search engine results, get you more website visitors, and even make you an authority in your industry.
Still, you can’t quite figure out how it’s supposed to do all that.
Don’t worry — we’re here to break it down for you.
In this post, we’ll discuss just a few of the many ways in which managed SEO can help you to grow your business and increase the effectiveness of your digital marketing strategy.
If you’re tired of low conversion rates, high bounce rates, and web traffic that resembles tumbleweeds in the wind, then keep on reading.
1. You’ll Connect With More Targeted Traffic
One of the most effective ways to grow your business?
By making sure you’re marketing directly to the people that actually want to buy what you’re selling.
Sure, we all have fantasies of being a big fish in a big pond, and we’ve all been guilty of saying outlandish phrases like, “My target market is everybody!”
However, if you aim too high, your profits will plummet — and no one will have any idea your brand even exists.
Managed SEO helps you to identify your niche market, with the understanding that, as your business grows, so will that market.
It provides you with insights about their behavior online, their demographics, their buying preferences, they keywords they use to search, their social media usage, and even the time they’re most likely to access your site.
In short, managed SEO helps you to become an expert when it comes to your target market.
This means that your ads will be more effective, your conversion rates will increase, you’ll shorten your sales cycle, and you’ll rank higher in the search engine results.
2. You’ll Outrank Your Competition
It’s difficult to grow your business when you’re not on the first page of Google.
In fact, over 3/4 of users never even make it past the first page of search engine results.
The takeaway here?
You need to be on that first page — or at least steadily making your way there and consistently outranking your competition.
Managed SEO services can help you do that by studying the effectiveness of your keywords, conducting research on your competition, ensuring you’re targeting mobile traffic, and increasing your site speed.
And speaking of site speed…
3. Your Site Navigation Will Improve
Think your loading speed doesn’t matter?
Considering the fact that over 40% of users will navigate away from a website that doesn’t load in under three seconds, you might want to think again.
Managed SEO services can help you to both identify and eliminate the elements that are slowing down your website for both mobile and desktop users.
Additionally, they’ll make sure that your overall website design is optimized for user-friendliness.
This means things like ensuring your contact information is clearly displayed, evaluating the size of your site images, controlling autoplay features, and much more.
They’ll figure out your most popular internal pages, and find ways to ensure that they’re loading as fast as possible.
Remember, the longer people stay on your website, the higher you’ll rank in the search engine results.
4. You’ll Stay Ahead Of Updates
It’s not exactly a secret that Google is always changing up the “secret sauce” of their Algorithm.
However, if you’re taking more of a DIY approach to your SEO strategy, these tiny tweaks by the massive search engine can be a real disaster for your website.
In fact, if you don’t make the changes necessary to your website to comply with Google’s new rules, you may end up being penalized by Google. This means that you’ll fall in the search engine rankings, resulting in an enormous business loss.
When you’re using a managed SEO strategy, you can both prepare for and actually be aware of these changes. This means that, the next time Google switches things up, your ranking factor won’t be affected.
5. It’s A Cost-Effective Form Of Marketing
Determining your marketing budget can be a tricky thing.
However, no matter how much you end up spending, we’re sure that you’re always looking for ways to spend less and do more.
Good news: managed SEO can help you to do just that.
First of all, as we’ve stated above, it helps to make your website more optimized for your target market — AKA the people “most likely to buy.”
A good SEO strategy also implements keywords into your website and blog content, meaning that you’ll gradually widen that target market. It also allows you to better access your local market, as well as the all-important mobile market.
In a nutshell, it helps you to grow your business throughout a number of different channels.
Plus, unlike a static billboard or a commercial that runs for six months straight, you can constantly tweak your SEO strategy. This means that, the longer you work on it, the more effective it will become as you mine your data and customer insights to create better content.
Grow Your Business With Managed SEO
We hope this post has helped you to better understand how managed SEO can help you not only to grow your business, but also to increase your brand reputation and create a better user experience.
Things like loading time, keyword research, knowing Algorithm updates, and more may all seem like small details.
However, if you ignore them, your conversion rate and search engine ranking will take a direct hit.
We understand that, consumed with the day-to-day tasks of running your business, you may not always have time to work on your SEO strategy yourself.
Still, it’s too important to leave up to chance.
Get in touch with us to learn more about the managed SEO services we offer, and ensure you don’t get left behind.