7 Common SEO Mistakes, And How To Avoid Them
There’s a right way to go about search engine marketing, and a wrong way. See if you make these common SEO mistakes. and learn how to fix them.
When it comes to SEO, there are so many ways in which you can get caught out and make mistakes. SEO mistakes can be not only frustrating to you but hugely detrimental to the success of your website ranking efforts.
The trouble is, how do you spot when you are making these SEO mistakes? The backlash you can receive from making mistakes while building your sites SEO can be frightening.
Understanding how to build great on-site optimization and also have a great outbound SEO campaign is crucial. Winning in SEO is hugely important for your business with Google accounting for over 79% of global desktop traffic.
Luckily the most common SEO mistakes are also the easiest to fix. This article will take you through seven of the most common SEO mistakes and crucially, help you learn how to overcome them.
1. Make Sure You Are Optimizing Your Content for People, Not Robots
The days of trying to trick search engines are far behind us. When you are creating content in 2018, you always want to be focusing on making the user experience as good as possible.
Companies like Google always put the user experience first, and they reward sites that do this. This is why content marketing is so huge for marketers in 2018. It’s why you see so many pieces of content ranking higher if they have a higher word count, more information for the user is better.
A study on page 1 Google rankings showed that page 1 results had on average 1,890 words.
The days of tricking Google and keyword stuffing are gone. You want to optimize your content for real people, provide real value and generally longer form articles does this a lot better than for example 500 word articles.
2. Create a Strategy and Stick to It
When it comes to SEO mistakes, jumping on trends and tactics is high up there as a mistake many of us make. You read an article which talks about the latest tactic and you jump on it straight away.
The trouble with jumping on new tactics instead of having a long-term strategy is that you never stick with anything long enough for it to make a significant impact. By jumping around new tactics every few months, you’ll struggle to get any reliable results.
It’s a much better idea to pick one strategy and follow through with it and review its effectiveness throughout. Tracking performance is crucial, and this leads us neatly to our next point.
3. Track Your SEO Performance
It’s impossible to know how well your SEO is doing if you aren’t tracking its performance. You’re effectively swinging wildly in the dark with no idea if what you are doing is working.
Sadly most marketers employ their SEO by trusting their gut instincts, while many marketers can do this, they are far from 100% guaranteed. You can use free tools like Google Analytics and Search Console without having to pay anything to track your SEO performance.
You can even invest in specialty tools like SEMrush, Moz or Raven. You can easily track any KPI you can imagine with these tools.
4. Make Sure to Track the Right Metrics
When you are tracking your SEO performance, it’s important to remember to track the right kind of metrics. For example, if I could give you for free 100 inbound links for your website, and you tracked the volume of links to your site as a good metric, you’d call that a victory, right?
Would you still consider it a success if I told you that those 100 links all came from the same site? Or if they were all from spam comments? What if it was all from low-quality sites with low domain authority?
Of course you wouldn’t. As you can see in the example above, not all sites create their links equally. When you are tracking your metrics, make sure to be thinking specifically about how it can benefit you and don’t always just look at your numbers as a success.
5. Not Optimizing for Local SEO
One of the most critical components of SEO in 2018 is local SEO. Not optimizing for local is one of the biggest SEO mistakes marketers, will make in 2018.
If you base your business in a certain city or location, local SEO is a must-have. 60% of American adults use tablets and smartphones to search for local products and service information. On top of that 78% of local-mobile searches result in an offline purchase, that’s huge!
To overcome this start by targeting region specific keywords in your page titles and meta descriptions and make sure to include an address and phone number on your pages, for example in your header or footer.
6. Optimising for the Wrong Keywords
When you are doing your keyword research it can be easy to fall into a few traps:
- You can focus on just global keywords when you only offer local services to customers.
- You can optimize for generic keywords that attract visitors who have no interest in what you have to offer.
- You can use keywords that have a wide area of competition with perhaps a few SEO-experts who are working day and night to guard there page one ranking.
When you are selecting your keywords for your business, it’s better to be as specific as possible, target keywords including your location for example.
If you are a logo designer, you won’t target ‘logo design’ you might target ‘logo design for Texas realtors.’ The second search is location specific and much more focused and will undoubtedly be easier to rank for.
7. Not Having Unique Meta Descriptions and Title Tags
So many of us make these SEO mistakes in our daily lives which is very easy to fix. Many websites have their company or website name as the title for each page on their website.
Make sure to have a unique meta description for each page and post that you list on your website. Focus on having unique title tags too, this not only helps with ranking but it also doesn’t confuse Google with what page is targeting what keyword.
Time to Fix Your Seo Mistakes Permanently
Now you know some of the most common SEO mistakes, it shouldn’t take you to long to see if you’ve made this simple hiccups on your site and to be able to rectify them quickly and easily.
For more advice on SEO and how to improve your sites organic ranking, reach out to us today.