How To Engage With Your Local business Listings
Want to make the best out of your local business listings? Click here to learn how to engage with each one effectively.
How would you like to have more leads, a higher conversion rate, and consistent business growth?
It’s possible when you have engaging online local business listings.
Your customers are busy and they want immediate results. When they’re looking for information about a product or service, they look online on a mobile device.
Those searches result in phone calls. In fact, 88% of people will search for a local business then visit or call that business within 24 hours.
Keep reading to learn how you can take advantage of local business listings to drive your business.
Why Local Business Listings?
Believe it or not, your online local business listings are a big part of local SEO and where your business ranks in search results.
Google’s purpose is to provide the best search results for people. That’s what’s going to keep people from using other search engines and essentially maintain Google’s dominant force among search engines.
Out of the 200 factors that Google uses to determine local search results, the proximity of your location to the person searching is among the top factors.
Google gets that information from your business listings in directories and from your website.
That’s why it’s important to have to consistent information across all of your listings. Any discrepancies will confuse search engines. As a result, your search results will drop.
Inaccurate listings will also confuse potential customers. Imagine a person who was referred to your business by an existing customer looking up your business online.
Instead of seeing the contact information that they were given by your customer, they see old and inaccurate information online. They don’t pick up the phone to contact you because they’re not sure which information is correct.
The Top Local Listing Directories
You’re going to want to fill out your profile in multiple places. By having your listings in multiple places, you’re telling search engines that you have a legitimate business, and these listings will provide backlinks to your site.
Where are the best places to fill out your listings? Here are the top directories and listings.
Note that all of these listings are free. Yahoo offers a listing service for $29 a month, but you do not need to make that purchase in order to have a listing.
Create an Engaging Local Business Listing
How do you create an engaging local business listing?
Start with the basic information, such as the business name, address, and phone number. This is also called the NAP in the SEO world.
The information in the directories must match the NAP on your business website. Any inaccuracies will throw off search engines and confuse potential customers.
If you are a service-based business without a retail location, be sure to set up your service area. This will have an impact on search results because you’re setting your business’s proximity to people who are searching for your services.
Add Quality Photos
In the case of local business listings, your images can entice and invite customers to visit or call your business.
For example, restaurants can add high-quality images of their specialty dishes. They can also add images of inside the establishment so customers can get a sense of the ambiance of the place.
If you have a service business, you can have images of you or your employees working with customers to show that your business is friendly and easy to work with. Don’t forget to upload your logo as well.
Of course, you want to be sure you’re giving the best first impression possible. Make sure that your photos are high-quality images and are sized according to the specific directory’s specs.
If you go the lazy route and upload the same images to each directory without resizing the images, you run the risk of having off-centered or pixilated images.
That can kill the trust and credibility of your business for potential customers, and they’ll move on to a competitor.
Importance of Online Reviews
Customer reviews are also a part of your business listings. The reason why they’re important is that people use them to make buying decisions.
Bright Local did a consumer survey about online reviews and found that 97% of people read online reviews for local businesses. Not only that, 85% of customers trust online reviews as much as a recommendation from a friend or colleague.
How can you make sure that you get your customers to post reviews about your business?
You can start by asking them. You can add reminders to your receipts, have a note by your cash register as well.
If you send out an email newsletter, you can add links to review sites and ask customers to post a review. You can also have links to reviews in your email signature.
When you’re asking for reviews, you cannot give incentives such as prizes or gift cards in exchange for reviews. That violates the terms and conditions for some directories.
You also have to respond to reviews, as 30% of people judge a business by the fact that they respond or don’t respond to reviews.
The Content of the Listing
Some directories such as Google will allow you to have more space to talk about your business than just your name, address, and phone number.
You want the text in your listings to be consistent. This shows customers that you are reliable and trustworthy.
Your local business listings also need to be grammatically correct. A listing that has typos or grammatical errors can give your potential customers a poor impression of your business.
Your best bet is to have someone proofread the listing before it goes live.
Local Business Listings Boost Businesses
If you want to increase your business, you can take the first step by filling out your online business listings.
Your listings are just one of the ways that you can boost local SEO. If you’d like to boost your search listings, we can help.
OnPage Optimized can help get your listings in the top directories and make sure your listings are accurate and descriptive.