What Is Digital SEO? A Marketing Guide for Beginners

digital seo

There is no doubt that SEO is here to stay, and that it needs to be part of your digital marketing strategy. In fact, 70% of digital marketers see SEO as more effective than online ads! You may have a lot of questions about the new marketing phenomenon, but rest assured, it isn’t too complicated. […]

How to Rank Higher on Google: 10 Effective Strategies

how to rank higher on Google

Did you know that, according to Finances Online, Google dominates 92.05% of the search engine market, followed by Bing at 2.69%, Yahoo! at 1.47%, and Baidu at 1.33% Additionally, Google has more visits than any other website?  Considering this, you can see why it’s so important to rank higher on Google so that you get […]

The Different Types of SEO: A Complete Guide

types of seo

After creating a website, most business owners run to start optimizing without considering the different types of SEO. It’s essential to know and understand the available types of SEO to know the best fit for your business. Understanding the different types of SEO helps you create the best marketing strategy for your business. There are […]

What Is the Difference Between SEM and SEO?

difference between SEM and SEO

Nearly 70% of all activity online begins with a search engine like Bing or Google. Unfortunately, only 0.78% of Google users click on results from the second page. If you’re not ranking at the top of the first page, you’re losing business.  Your competitors are likely reaching those consumers instead. With search engine marketing (SEM), […]

8 Reasons Why Every Business Should Have an SEO Strategy

SEO strategy

Search Engine Optimization (SEO) strategies help business websites feature on the top of search engine platforms. These platforms include Bing, Google, and Yahoo. When an individual is searching for something specific on Google, the websites that feature at the top of the page often get the most business. Effective SEO strategies allow companies to grow […]

How SEO and PPC Work Together and How They Are Different

pay per click advertising

SEO and PPC both play a critical role in business exposure to generate revenue for online only companies and location based businesses. Each one can be used strategically for branding and sales, and work together to drive business on the web and in-store. The question is how do you sell SEO and PPC? When is […]

How to Recover From a Google Penguin Penalty

The royal penguin’s diet is made up of mainly fish. However, the Google Penguin penalty eats fishy links. The much-talked-about Penguin penalty has changed the world of link-building and digital PR as we know it. This is something you now need to take as seriously as your on-page SEO tactics. Did the Penguin Penalty take […]

6 Reasons Why Your Business Needs Professional SEO Services

Marketing budgets are going up as even small businesses are now spending an average of $75,000 a year on digital campaigns. This is a significant budget item for a number of businesses, meaning that they want to know that they’re going to get a return on their investment. That’s why an increasing number of businesses […]

8 Reasons Why Your Business Could Benefit from Expert SEO Services

The Internet is by far one of the most important tools that your company can invest time and money in. It not only serves as a way to promote your brand to hundreds of thousands of potential customers, it’s also an avenue you can use to interact with them. But, you need to have a […]

How Local SEO Services Dramatically Benefit your Business

According to a study we found, “near me” searches doubled in only one year. Ideally, these are the kind of terms people are using when searching for local businesses. For example, the phrase “restaurants near me open now” has over 90 thousand monthly searches. As a local business, what does this mean for you? This […]

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