You’ve worked hard to create an incredible business that puts customer service above anything else.
You’ve hired the best team, created a stunning office or space to meet with clients, and you pride yourself on the quality of service that you provide.
The only problem?
No one seems to know about you.
And if you don’t have a strong list of glowing customer testimonials and business reviews, chances are that no one ever will.
Are you in an industry that lives and dies by what your clients are saying about you online?
In this post, we’ll tell you all about the five types of businesses that benefit the most from excellent client reviews.
1. Home Improvement Companies
With home improvement scams on the rise throughout the country, contractors, house painters, HVAC companies, and other home improvement professionals stand to benefit from excellent client reviews.
First of all, potential consumers will use these online reviews to determine whether or not you’re actually a legitimate, licensed business.
They’ll also look to reviews to help to determine the overall quality of work your company is able to provide, as well as to figure out whether or not past clients felt saving having your employees in their home.
Remember that while one poor online review likely won’t harm your business too much, a whole slew of them can have a serious impact on whether or not people decide to do business with you.
2. Real Estate Companies
The real estate market is more competitive than ever before — and that means an absence of customer reviews communicates to potential clients that you’re inexperienced at best, and can’t deliver good results at worst.
That’s not the kind of image you want to project online.
Your reviews will help potential clients understand the net worth of your average homeowner, how much time it took you to either sell or buy a home, and the types of homes that you specialize in.
They can also give valuable information about the kinds of families that you most prefer working with, as well as the neighborhoods that you help your clients to find happy homes within.
Make sure that your reviews include information about your education and licensing, your years of experience, and what sets you apart from the competition within your local real estate market.
3. Hair Salons
Of course, it’s not just more office-based companies that can benefit from having lots of client reviews.
With the beauty industry bigger than ever, hair salons and stylists absolutely count on the reviews of their current and past clients to help them to fill their chairs.
Clients can talk about the styles you can create, the occasions you helped them prepare for, the colors and cuts you’ve given, and of course, the kinds of things you talk about in the chair.
These types of reviews are especially helpful if photographs are included.
So, if you know that a client is planning on leaving you a review, encourage them to also include a photo. That way, those reading your reviews will have a much better understanding of your skill level, and whether or not you can provide the type of look they want.
4. Legal Professionals
As a legal professional, you always provide references when potential clients ask for them.
But what are your client reviews telling your target market about your case history, your level of personalization, your demeanor in court, and even your fee structure?
Remember, when it comes to the legal profession, there are lots of questions that your clients would prefer to have answered before they schedule their initial consultation with you.
Online reviews can help them to find the answers to these questions. This not only saves you time, it also ensures that the people reaching out to you will need the type of services you offer and will click with your courtroom personality.
5. Small, Local Businesses
In spite of recent improvements like nationwide campaigns to “Shop Local,” small businesses are still under threat in the United States.
No matter what kind of industry you work within, as a small, locally-owned business, you know that you need to take every opportunity available to you to get ahead of the larger, chain competitors.
This means everything from providing personalized customer service to securing excellent client reviews.
This is especially crucial when you consider that local searches conducted on mobile devices mean that about half of those searchers will visit your store or business within 24 hours of conducting that search.
In short: the online reputation of your business, especially when it comes to reviews, can make a huge difference in the number of clients that walk through your door.
In addition to having a physical presence in your local community, you need to have a digital one as well. Having reviews from people within your most popular service area is absolutely essential.
Looking To Get More Client Reviews?
No matter the industry you work in, the size of your service area, or the type of client you usually work with, we hope that this post has helped you to understand just how crucial client reviews are to your overall success.
Of course, we also know that actually getting those reviews can sometimes be a real challenge.
You might feel uncomfortable about incentivizing clients to write a review, you might not know what to ask them to say, or you just might have a tough time ensuring that those promises to leave a review are actually kept.
We can help.
Spend some time on our website to learn more about how we can increase the number and the quality of your customer testimonials.
Make this the year you better manage your business’ reputation, and gain more clients in the process.