Are you looking for a way to get your business noticed on Google?
Google is a powerful platform that can leverage your website and online content on a daily basis.
This is especially the case if you play by Google’s rules for Search Engine Optimization (SEO).
However, it can be tough navigating how to put your business on Google. You may be new to the world of online citations, SEO, and optimized content.
You may be wondering how to even begin.
We’ve got you covered!
In this post, we’ll give you your step-by-step guide to getting seen on Google.
1. Register Your Business on Google
The foundational step to take when figuring out how to put your business on Google is to register your company online.
You can do this easily through Google My Business. This free service enables you to register your business on Google so that it can appear in local searches.
For example, an ice cream parlor registered through Google My Business will appear at the top of search listings or in the margins when someone Googles “ice cream parlor in Frankfurt.”
When you set up your Google business profile, make sure you fill in all of the important details.
This should include your contact information (phone number, website, address, and email) and also include clear photos of your business and your opening and closing hours.
Google My Business profiles also give businesses a chance to collect Google reviews. These can be another valuable asset when it comes to how to put your business on Google.
While you’re at it, set up business profiles on other local citation sites, such as Yelp, WhitePages, and/or TripAdvisor.
2. Make Sure Your Business is on Google Maps
Once you’ve established your Google business listing, let’s talk about how to put your business on Google Maps.
(This is an important step to follow if you have a brick-and-mortar business. Disregard this step if you are a virtual company.)
Google Maps is yet another powerful Google tool that visitors can access to identify nearby businesses and more.
Having your business appear on Google Maps can be yet another way to boost your online visibility and get more clients through your doors.
You must set up a business listing on Google before it can appear on Google Maps.
Head on over to Google’s Get Your Business Online and click the “View My Listing” button. This can give you a bird’s eye view of how your business appears on Google Maps and more.
If your business does not appear right away on Maps, follow Google’s troubleshooting steps to ensure it does.
3. Keep Your Website Snazzy
Your website is at the core of every Google search. When visitors navigate to your site, it needs to be impressive enough to keep them there.
Your website should be professional, engaging, and well-designed.
Spend some time ensuring that your website checks all of these boxes. You may want to reach out to a professional web development team for assistance here.
Make sure that it’s easy to navigate between pages, and that the tabs on your menu bar are distinct and clear.
Clean up the content on individual pages so that it’s direct, to the point, and free of errors.
Also, ensure that it’s easy for visitors to contact you through a contact form or other means.
3. Implement an SEO Campaign
Now that you’re visible as a company on Google, let’s talk about how to put your business on Google via your site’s content.
Search Engine Optimization (SEO) means optimizing your website content for certain keywords or phrases people are likely to search for on Google.
For example, if you are a piano company in Boise, you could optimize one page of your website for “piano company in Boise.” As a result, people searching for piano companies in Boise will be more likely to find your website.
SEO isn’t just about local searches like the one in this example. You can also optimize your content for trending and more general keywords, such as “natural cleaning products” or “how to eat clean.”
Let’s look at how to implement an SEO campaign effectively. When it comes to how to put your business on Google, this is essential.
Choose the Right Keywords
First things first, you’ve got to optimize your content with the right keywords. You can use Google’s keyword planner for this if you like.
Choose different keywords for every unique page of your website. This includes blog posts.
You can also brainstorm your own keywords or phrases. Perform some Google searches of your own to assess popular keywords in your industry.
Optimize Your Content
Now it’s time to optimize your content. On each individual page, incorporate distinct keywords moderately throughout all content.
In general, think about using your select keyword five times per 500 words. Of these five times, one keyword should be in the title of the page or post, another in a header, and others in the introduction and conclusion of the piece.
Don’t forget about images, either. You can optimize images for keywords in their file descriptions.
Link Social Media
If you’re wondering how to put your business on Google, look to social media.
You can also optimize all of your social media posts for certain keywords. What’s more, these posts can link back to your website.
Ensure that you have business profiles on Facebook, Twitter, and/or Instagram before you do this.
4. Track Your Data
When it comes to how to put your business on Google, make sure you track all of your data.
Keeping tabs on your SEO campaign, Google reviews, and site traffic can help you change up your efforts accordingly.
Check out Google Analytics for data and reporting.
Remember: a Google campaign should be an active campaign.
How to Put Your Business on Google
Google can be your answer to higher brand visibility.
Put your business on Google by establishing a Google My Business profile and ensuring your company appears on Google Maps.
Implement an effective SEO campaign and be sure to keep tabs on your performance.
If all of this sounds like a lot of work, fear not. Professionals are always here to take over and ensure your business is making the most of Google’s power.
At OnPage Optimized, we love helping our clients gain the digital visibility they crave. Learn more about the services we offer today!